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Google Reviews Affect SEO Rankings for What Reasons?

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Google Reviews Affect SEO Rankings for What Reasons? Until technology advances changed the way, consumers discover new companies, the success or failure of a firm was entirely decided by word of mouth. Lousy publicity may negatively influence a company’s performance as a result of the domino effect. There is a simple explanation for this: Google […]

by  Iryna Us |  October 7, 2021 |  Read 2 min

Google Reviews Affect SEO Rankings for What Reasons?

Until technology advances changed the way, consumers discover new companies, the success or failure of a firm was entirely decided by word of mouth. Lousy publicity may negatively influence a company’s performance as a result of the domino effect.

There is a simple explanation for this: Google believes in the marketing power of word-of-mouth. It evaluates the search position based on the number and quality of reviews. Search engines like Google, like consumers, rely on internet reviews to help them make informed purchasing decisions.

The reason for this is apparent: both people and search engines are trying to accomplish the same thing. As users, our objectives are aligned with Google’s desire to sift through the enormous web and give you the most relevant information, service, or product possible. Customer reviews serve as a kind of online referral service.

Each site shown will be ranked differently when you use a local search phrase like “Lawyers near me” in Google.

Relevance✔
Distance ✔
Prominence✔

According to one research, online reviews are the third most important factor in determining a company’s rating. Over the next several years, Google reviews will have a more significant effect on SEO, with a rise of 35% expected. This percentage will only rise as more and more people depend on online reviews to help them make well-informed buying decisions.

To put it another way, companies that regularly get high star ratings and reviews will be given more weight by Google when ranking for specific keywords. To provide you with an example, if a brand has a rating of 4.5 or above, then Google will notice.

The Volume of Google Reviews

A company with many reviews and a good rating would likely appear higher on search engine results pages (SERPs). Many websites saw their rankings plummet as a consequence of Google’s decision to eliminate anonymous feedback. To put it another way: a website’s rating is strongly influenced by how many reviews it receives online. The fact that the algorithms favor both quality and number of reviews is emphasized.

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